The Complete Guide to Amazon Product Photography Requirements in 2026

Your product images are the gatekeepers to Amazon sales. Get them wrong, and your listing gets suppressed, rejected, or worse—ignored by shoppers scrolling past.

Amazon's image requirements have evolved significantly, and what worked in 2024 won't cut it anymore. This guide covers everything you need to know to meet Amazon's standards and maximize conversions in 2026.

Why Amazon Image Requirements Matter More Than Ever

Amazon processes millions of product images daily. Their algorithms are increasingly sophisticated at detecting non-compliant images, and the consequences are real:

• Listing suppression until images are fixed
• Lost Buy Box eligibility from poor image quality scores
• Reduced organic visibility in search results
• Customer trust erosion from inconsistent product presentation

Meeting requirements isn't just about avoiding rejection—it's about positioning your products for success.

---

Amazon Main Image Requirements (MAIN)

The main image is your first impression. Amazon enforces these requirements strictly:

Technical Specifications

Requirement	Specification
Minimum Size	1000 x 1000 pixels (for zoom functionality)
Recommended Size	2000 x 2000 pixels
Maximum Size	10,000 pixels on longest side
File Format	JPEG (.jpg), PNG, GIF, TIFF
Color Mode	sRGB or CMYK
File Size	Under 10 MB

Mandatory Main Image Rules

1. Pure White Background (RGB 255, 255, 255)

Not off-white. Not cream. Not light gray. The background must be completely white with no visible texture or gradient.

2. Product Must Fill 85% of the Frame

The product should occupy at least 85% of the image area. This ensures visibility on mobile devices where most Amazon shopping happens.

3. No Text, Graphics, or Logos

No promotional text ("Best Seller!", "20% Off!"). No brand watermarks on the image. Product packaging with printed branding is allowed.

4. Product Only

No props, accessories, or lifestyle elements in main images. No human models (except for apparel categories). No multiple products unless sold as a bundle.

5. Actual Product Representation

Show the exact item the customer receives. No placeholder images or 3D renders for main images. Color must accurately represent the physical product.

Common Main Image Rejection Reasons

• Background not pure white (most common)
• Text overlays or badges
• Image too small or pixelated
• Product cropped incorrectly
• Watermarks or logos visible
• Multiple products shown (non-bundle listings)

---

Secondary Image Best Practices (8 Additional Slots)

Amazon allows up to 9 images total. Use them strategically:

Image 2-3: Feature Highlights

Show your product's key features and unique selling points:

• Close-up shots of important details
• Material textures and quality indicators
• Unique design elements that differentiate your product

Image 4-5: Scale and Dimensions

Help customers understand the actual size:

• Product next to common objects for scale
• Dimensional graphics with measurements
• Hands holding the product (where appropriate)

Image 6-7: Lifestyle/In-Use Shots

Show the product in real-world context:

• Product being used as intended
• Lifestyle environments that resonate with your target customer
• Multiple angles in natural settings

Image 8-9: Infographics and Comparison

Drive home your value proposition:

• Feature comparison charts
• "What's in the box" images
• Benefit callouts with supporting visuals

Secondary Image Technical Requirements

Requirement	Specification
Minimum Size	500 x 500 pixels
Recommended Size	1500 x 1500 pixels
Background	Any color/setting allowed
Text Overlays	Permitted (but keep it minimal and readable)
Lifestyle Elements	Allowed and encouraged

---

Category-Specific Requirements

Amazon enforces different rules based on product category. Here's what you need to know:

Apparel and Fashion

Main Image Requirements:

• Human model required (no mannequins for most sub-categories)
• Model must be standing, not sitting or lying down
• Full product visible (no cropping at awkward points)
• No excessive accessories that distract from the garment

Best Practices:

• Show front, back, and side views
• Include close-ups of fabric texture and stitching
• Display size tags or fit guides in secondary images

Electronics

Main Image Requirements:

• Product only, no accessories unless bundled
• Screen displays must show actual interface or be blank
• No simulated screens with non-product content

Best Practices:

• Include images with scale reference
• Show all ports, buttons, and connection points
• Display product with accessories in secondary images
• Include packaging contents image

Supplements and Health Products

Main Image Requirements:

• Show actual product packaging as received
• Supplement Facts panel must be visible in secondary images
• No before/after imagery or medical claims

Compliance Requirements:

• All claims must be substantiated
• No images suggesting drug-like effects
• Age-appropriate imagery only

Home and Kitchen

Main Image Requirements:

• Single product on white background
• No lifestyle settings in main image
• Actual product, not 3D renders

Best Practices:

• Show product from multiple angles
• Include dimensional infographics
• Display product in use (cooking, organizing, etc.)
• Show comparative size with common items

Jewelry

Main Image Requirements:

• Product on white background
• No models in main image (hand shots allowed in secondary)
• Accurate color representation critical

Best Practices:

• Include extreme close-ups for detail
• Show clasps, closures, and backs
• Provide scale reference with coins or rulers
• Display on appropriate body part in lifestyle images

---

A+ Content Visual Requirements

If you're Brand Registered, A+ Content is your competitive advantage. Here's how to optimize visuals:

A+ Content Image Specifications

Module Type	Recommended Size	Notes
Standard Image & Text	970 x 300 pixels	Hero banner style
Multiple Image Module A	220 x 220 pixels each	Grid layout
Four Image & Text Quadrant	135 x 135 pixels each	Feature highlights
Comparison Chart	150 x 300 pixels per column	Product comparisons

A+ Content Best Practices

1. Maintain Brand Consistency

Use consistent color palette across all modules. Match typography with brand guidelines. Ensure visual style aligns with product photography.

2. Tell a Visual Story

Start with brand introduction. Progress through features and benefits. End with usage scenarios and social proof.

3. Optimize for Mobile First

70%+ of Amazon traffic is mobile. Ensure text is readable on small screens. Test how modules stack on mobile devices.

4. Avoid Prohibited Content

No pricing or promotional claims. No time-sensitive language ("Limited time!"). No competitor references or comparisons by name. No external links or contact information.

---

Image Optimization for Search and Conversion

Meeting requirements is baseline. Here's how to optimize for performance:

Search Optimization

• Use descriptive file names before uploading (e.g., "blue-ceramic-coffee-mug-16oz.jpg")
• Include alt text in your seller central uploads
• Ensure images load quickly by compressing without quality loss

Conversion Optimization

• Lead with benefits in your image sequence
• Address common questions visually (sizing, materials, use cases)
• Show social proof through lifestyle imagery and real-world use
• Reduce purchase anxiety with detailed close-ups and specifications

Mobile Optimization

• Test on actual devices before finalizing
• Ensure zoom functionality works (requires 1000+ pixel images)
• Keep infographic text large and readable
• Use high contrast for text overlays

---

How to Avoid Image Rejections

Prevention is easier than correction. Follow this checklist before uploading:

Pre-Upload Checklist

• Main image has pure white background (RGB 255, 255, 255)
• Image is at least 1000 x 1000 pixels
• Product fills 85%+ of the frame
• No text, logos, or watermarks on main image
• Product accurately represents what customer receives
• File format is JPEG, PNG, GIF, or TIFF
• File size is under 10 MB
• Secondary images provide value (not just different angles)
• All images are sharp and well-lit
• Category-specific requirements are met

If Your Image Gets Rejected

1. Read the rejection reason carefully in Seller Central
2. Don't resubmit the same image without changes
3. Fix the specific issue cited in the rejection
4. Contact Seller Support if the rejection seems incorrect

---

The AI Advantage for Amazon Sellers

Creating compliant, high-converting Amazon images used to require expensive photography equipment and professional editing skills. That's changed.

Modern AI-powered photography platforms can:

• Remove backgrounds to perfect white with pixel-level accuracy
• Generate lifestyle contexts that meet Amazon's secondary image guidelines
• Ensure consistent lighting and color across your entire catalog
• Scale production from 10 images to 1,000 without proportional cost increase

For Amazon sellers managing large catalogs or frequently launching new products, AI photography tools eliminate the bottleneck between product and listing.

---

Getting Started

Your Amazon listing images are arguably the most important factor in your product's success. Follow this guide to ensure compliance, and focus on optimization to maximize conversions.

Ready to transform your product photography? Pixtify helps Amazon sellers create professional, compliant product images in minutes—no photography experience required.

Try Pixtify Free →